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Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV. Akansha has a degree in Bachelor of Commerce from DU and a Master's in Journalism from Sri Aurobindo Centre for Art and Communications.

In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future? Television
With IPL set to resume this week, advertisers eye a blockbuster RoI
By Akansha Srivastava
May 12, 2025 10:51 IST 3 Min read
IPL Advertising
IPL 2025 suspended: What it means for advertisers with locked-in investments
By Akansha Srivastava
May 09, 2025 18:02 IST 3 Min read
Adityan Marketing
Adityan Kayalakal, Head of Marketing at Veera, moves on
By Akansha Srivastava
May 09, 2025 16:18 IST 1 Min read
GroupM Advertising
GroupM source sets the record straight on structural changes, rebranding
By Akansha Srivastava
May 09, 2025 07:00 IST 2 Min read
Sanjeev Lamba Digital
Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content
By Akansha Srivastava
May 07, 2025 09:01 IST 4 Min read
Taj-Mahal-Tea-and-Ogilvy1 Advertising
Behind the scenes: How Taj Mahal Tea and Ogilvy built life-size kettle that plays music
By Akansha Srivastava
Apr 23, 2025 12:24 IST 8 Min read
Jayanto Banerjee Advertising
Hakuhodo India sheds its 'Japanese-only' image, aims for wider playbook
By Akansha Srivastava
Apr 22, 2025 10:16 IST 6 Min read
Vikram Sakhuja Interviews
Pricing consensus efforts fell short: Vikram Sakhuja of Madison
By Akansha Srivastava
Apr 10, 2025 11:15 IST 6 Min read
blockchain-technology Advertising
Explained: How principal-based trading choked Indian M&E players
By Akansha Srivastava
Apr 07, 2025 11:14 IST 4 Min read
deal In-depth
Principal-based trading thrives amid CCI raids, brands raise concerns
By Akansha Srivastava
Apr 02, 2025 16:29 IST 5 Min read
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