Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

Television

Zee aims Zee5 breakeven by March 2026, plays down traditional TV drag

By Akansha Srivastava

Jul 23, 2025 11:15 IST logo

3 Min read

Advertising

Regional advertising becomes strategic priority this festive season

By Akansha Srivastava

Jul 23, 2025 09:51 IST logo

3 Min read

In-depth

India's festive adex set to rise 10–12% in 2025

By Akansha Srivastava

Jul 22, 2025 08:02 IST logo

6 Min read

Television

What makes JioStar confident Kyunki can be the next brand-building powerhouse?

By Akansha Srivastava

Jul 17, 2025 08:01 IST logo

3 Min read

Marketing

What happens when Tesla enters India without advertising? We’re about to find out

By Akansha Srivastava

Jul 16, 2025 09:33 IST logo

3 Min read

Advertising

WPP Media's individual agency brands outperform agency networks

By Akansha Srivastava

Jul 15, 2025 18:36 IST logo

2 Min read

Television

Kyunki leads JioStar’s cross-screen strategy as brands demand unified reach

By Akansha Srivastava

Jul 15, 2025 11:09 IST logo

5 Min read

Smriti Irani as Tulsi Virani in Kyunki Saas Bhi Kabhi Bahu Thi

Television

Inside JioStar’s mega pitch: Rs 22.5 crore TV+digital sponsorship slots for ‘Kyunki’ return

By Akansha Srivastava

Jul 11, 2025 11:20 IST logo

3 Min read

Television

Advertisers brace for major reset with unrolling of news viewership data

By Akansha Srivastava & Lalit Kumar

Jun 24, 2025 12:02 IST logo

3 Min read

Television

The ‘State of Pay DTH subscription and players in India’, in numbers

By Akansha Srivastava

Jun 23, 2025 11:10 IST logo

3 Min read