Akanksha Nagar

Only innovation in marketing can drive deeper engagement with consumers, says Sujala Martis of Platinum Guild International

TV extremely relevant for FMCG players with large retail footprint, says Reckitt Benckiser's Sukhleen Aneja

Urban Company to increase TV spends, eyes growth in tier II market, says Co-founder Abhiraj Singh Bhal

Auto, handsets and e-commerce to drive ad spends in 2020: GroupM TYNY 2020

IDBI Federal Life Insurance to spend 60% of total adspend on digital

Will Union Budget 2020-21 stop slowdown? Industry offers mixed reactions

In-depth: Is UrbanClap's rebranding to Urban Company a smart move?

In-depth: Social media banter: Boon or bane for brands

Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo

We will be India's first AVOD platform to soon have a profitable business, says Akash Banerji of Voot