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Akanksha Nagar

Can crisis-hit Yes Bank regain consumer trust and lost reputation? Marketing
Can crisis-hit Yes Bank regain consumer trust and lost reputation?
By Akanksha Nagar
logoMar 19, 2020 11:05 IST logo 5 Min read
Coronavirus outbreak: As Twitterati boycott HUL for increasing soap prices, company says allegations are malicious  Marketing
Coronavirus outbreak: As Twitterati boycott HUL for increasing soap prices, company says allegations are malicious
By Akanksha Nagar
logoMar 19, 2020 10:18 IST logo 3 Min read
In-depth: The conundrum of brand communication in the times of coronavirus In-depth
In-depth: The conundrum of brand communication in the times of coronavirus
By Akanksha Nagar
logoMar 17, 2020 10:45 IST logo 3 Min read
Consumers appreciate brands sharing topical content, says PepsiCo's Tarun Bhagat Marketing
Consumers appreciate brands sharing topical content, says PepsiCo's Tarun Bhagat
By Akanksha Nagar
logoMar 16, 2020 10:26 IST logo 6 Min read
As coronavirus clouds over IPL, how PhonePe plans to spend its Rs 800-crore marketing budget Marketing
As coronavirus clouds over IPL, how PhonePe plans to spend its Rs 800-crore marketing budget
By Akanksha Nagar
logoMar 13, 2020 11:34 IST logo 3 Min read
Coca-Cola aims to double India business, will spend more on advertising Marketing
Coca-Cola aims to double India business, will spend more on advertising
By Akanksha Nagar
logoMar 03, 2020 10:48 IST logo 4 Min read
upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital Marketing
upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital
By Akanksha Nagar
logoMar 02, 2020 10:23 IST logo 2 Min read
Data not being used meaningfully in India, protection bill is need of hour, says Mayank Kumar of upGrad Digital
Data not being used meaningfully in India, protection bill is need of hour, says Mayank Kumar of upGrad
By Akanksha Nagar
logoFeb 27, 2020 11:38 IST logo 3 Min read
United Breweries' adspend up 20% in 2020, to focus on TV and digital Marketing
United Breweries' adspend up 20% in 2020, to focus on TV and digital
By Akanksha Nagar
logoFeb 24, 2020 11:06 IST logo 4 Min read
Johnson and Johnson focuses on transparency in brand communication Marketing
Johnson and Johnson focuses on transparency in brand communication
By Akanksha Nagar
logoFeb 20, 2020 11:21 IST logo 2 Min read
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