Akanksha Nagar

Can crisis-hit Yes Bank regain consumer trust and lost reputation?

Coronavirus outbreak: As Twitterati boycott HUL for increasing soap prices, company says allegations are malicious

In-depth: The conundrum of brand communication in the times of coronavirus

Consumers appreciate brands sharing topical content, says PepsiCo's Tarun Bhagat

As coronavirus clouds over IPL, how PhonePe plans to spend its Rs 800-crore marketing budget

Coca-Cola aims to double India business, will spend more on advertising

upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital

Data not being used meaningfully in India, protection bill is need of hour, says Mayank Kumar of upGrad

United Breweries' adspend up 20% in 2020, to focus on TV and digital

Johnson and Johnson focuses on transparency in brand communication