Akanksha Nagar

As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans

No point re-branding Fair & Lovely if the product is still sold, says Sunil Agarwal of RSH Global

Write it on the wall, digital spends will surpass TV in next 26 months: Rohan Bhansali of Gozoop

Will IPL spoil festivities for broadcasters other than Star Network?

Matrimony platforms give new meaning to WFH - wedding from home

In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?

How OOH industry is reinventing itself to stay afloat amid the pandemic

To drive revenue, advertisers must target new online shoppers, prioritise in-app CX, says Taranjeet Singh of Criteo

Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies

In-depth: Can Indian luxury brands capture the global imagination?