Puma becomes official kit partner for Delhi Capitals

Sports brand Puma India has joined forces with Delhi Capitals as the official kit partner, ahead of the year’s WPL and IPL season.

With this multi-year alliance, Puma aims to deepen engagement into the capital’s fandom and tap into the growing pool of sporting talent in the region.

As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals. The jersey incorporates the route map of the Delhi Metro Rail. The players’ kit will also comprise training wear, accessories, travel gear and athleisure, capturing the same design aesthetic as the jersey.

Commenting on this collaboration, Karthik Balagopalan, Managing Director, Puma India said, "We are thrilled to partner with Delhi Capitals and begin our association with the young vibrant team. Delhi is emerging as a huge magnet to sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture. As a brand, Puma has continuously championed cricket across levels, and this alliance underscores our commitment towards building the future generation of cricket as well as strong sports merchandising assets. We believe in the power of cricket to unite people, ignite aspirations and are here to push cricket & cricket culture forward."

This partnership also aims to reinforce the long-standing relationship between Puma and Delhi Capital's parent company JSW through the sports brand’s association with Bengaluru Football Club. 

Jemimah Rodrigues, cricketer and Delhi Capitals’ Vice Captain, said, "We’re excited to have Puma, a brand that’s shown tremendous commitment towards women’s sports, on board with the Delhi Capitals team. We're thrilled for them to be a part of our journey as we look ahead to another smash hit season of the Women's Premier League."

Commenting on the occasion, Sukhvinder Singh, interim CEO, Delhi Capitals, said, “Delhi Capitals is beyond thrilled to partner with Puma for both our women’s and men’s squads. Being a franchise that focuses on young cricketing talent has always been crucial for us, which makes our association with a youth brand like Puma an organic one. We’re confident that this partnership which kicks off with the upcoming seasons of the Women’s Premier League & the Indian Premier League is going to be a cracking success.”

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