Disney+ Hotstar partners with Xapads to enhance its CTV advertising

Disney+ Hotstar has collaborated with the programmatic advertising platform Xapads to enhance its capabilities in Connected TV (CTV) advertising.

Xapads said that the association between them and Disney+ Hotstar is set to unlock new possibilities for advertisers in the MENA region. 

“Together Xapads and Disney+ Hotstar will offer a distinct opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionise the way brands connect with their target audience,” Xapads said in a press statement.

Ramneek Chadha, COO, Xapads said, “The powerful position Disney+ Hotstar holds in the streaming realm, combined with the proficiency in digital advertising, will bring outstanding outcomes for advertisers and create a more engaging and tailored viewing experience for the audience. Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas.”

Dhruv Dhawan, Head of Ads, Disney+ Hotstar, said, “At Disney+ Hotstar, we are always looking for newer ways to enable our advertisers to make the most of our ads solutions. Our collaboration with Xapads will enable us to make strides in the Mena region, enabling us to grow our advertiser base.”

“This will bridge the gap between brands and the audience, making content and advertising more engaging and accessible than ever before.  Advertisers will gain exclusive access to premium inventory, while the audience can enjoy interesting content and live streaming of matches.  Looking forward to witnessing the incredible stories and experiences that will unfold as a result of this development”, said Gagan Uppal, Country Head, MENA, Xapads.

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