Magnite expands global presence with opening of first office in India

Magnite, has announced the opening of a new office in Mumbai, which will serve as the company’s base across India.

The move indicates the company's commitment to providing support for publishers and buyers in one of the fastest-growing digital advertising markets in the world.

Gavin Buxton, Managing Director of Asia at Magnite, said, “Programmatic adoption in India is forecasted to increase at a CAGR of 32% until 2027, according to Magna Global. Establishing a Magnite hub in Mumbai allows us to provide more hands-on support and help our clients navigate the changing market landscape. As advertisers continue to seek out the most comprehensive omnichannel ecosystem to reach their audiences, we’ll be able to more seamlessly connect them with the premium publishers we work with.”

“This year, Magnite introduced new advanced tools for streaming TV media owners in India, including Magnite Streaming and the SpringServe ad server, to help them better manage high-quality ad experiences across the video landscape. These developments have been met with strong marketplace demand and fuelled 185% year over year growth in CTV ad spend in India,” said the company statement.

Info@BestMediaInfo.com