ICC T20 World Cup has unveiled a new logo.
The brand identity will integrate textures and patterns inspired by the host country for each edition of the World Cup. This concept debuts with a unique pattern that pays tribute to the palm trees of the West Indies and the 'stripes' of the USA for the ICC Men's T20 World Cup 2024, set to take place in June next year.
"The pinnacle of international T20 cricket just got a vibrant makeover with the unveiling of the new visual identity for the ICC T20 World Cup. This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a dynamic brand identity that captures the essence of the game's relentless energy," said ICC in a statement.
The logo, a fusion of bat, ball, and energy, symbolises the core elements of international T20 cricket. “The T20 lettering dynamically transforms into a swinging 'bat,' encapsulated within a dynamic 'ball,” added ICC.
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