Disney+ Hotstar has announced that the upcoming season of Pro Kabaddi League will be available to stream for all mobile users in India starting December 2, 2023.
The OTT platform said that the decision to enable ad-supported streaming of the tenth edition of Pro Kabaddi League closely follows the historic viewership achieved during the ICC Men’s Cricket World Cup 2023.
During the India vs South Africa match, the platform recorded a peak concurrency of 4.4 crore viewers.
“The viewership is expected to go up as we draw closer to the culmination of the tournament,” added Hotstar.
Sajith Sivanandan - Head, Disney+ Hotstar India, said, “The landscape of sports viewing is evolving, as was witnessed by the phenomenal response to our free on mobile offering during Asia Cup 2023 and ICC Men’s Cricket World Cup 2023. Our audience is continually seeking the thrill of sports with the convenience of on-the-go access and we are elated to meet this demand. The popularity of Pro Kabaddi League spans across age groups and by making it available to all our mobile audience without having to subscribe, our aim is to make Kabaddi accessible to all of India and foster a stronger sense of engagement amongst the fans.”
The upcoming season of the Pro Kabaddi League will be conducted in a 12-city caravan format with 12 competing teams.