Monthly active viewers of Bengali content on our platform doubled since Dec 2022: Zee5

Zee5 has clocked a 2X surge in viewership on its Bengali slate since December 2022, said the OTT platform.

Zee5’s Bengali content line-up includes ‘Abar Proloy’, ‘Shabash Feluda’, ‘Swetkali’, ‘Shikarpur’, to name a few.

Zee5 said, “Since December 2022, the platform has clocked an impressive 22% increase in the monthly active viewers in the eastern region. The latest original directed by Raj Chalkraborty featuring Saswata Chatterjee, Ritwick Chakraborty, ‘Abar Proloy’, saw an 86% surge in viewership and 3X more watch time than any other Bengali original title. The watch time for the same stood at 146 million minutes.”

Manish Kalra, Chief Business Officer, Zee5 India, said, “We are happy to witness such an encouraging response from our viewers in the Eastern market. The Bengal entertainment industry exhibits immense potential and has garnered acclaim for its exceptional storytelling for years We are thankful to our partners and the talent from the region for their dedication and remarkable creativity, which has truly captivated the Bengali diaspora across the globe. We have released successful titles like Abar Proloy in multiple languages owing to its popularity and the demand from consumers., Rest assured, we remain steadfast in our commitment to invest in Bengal, staying committed to bringing real, relatable and authentic stories to our viewers.”

The platform has brought post-theatrical premieres of blockbusters like ‘Boudi Canteen’, ‘Biye Bibhrat’, ‘Shohorer Ushnotomo Din E’, ‘Hatyapuri’, etc. Apart from originals, the platform also has a slew of exclusive titles including the likes of ‘Projapati’, ‘Aparajito’, ‘Bhoy’, ‘Uttaran’, ‘Joy Kali Kolkatawali’. In addition to Bengali blockbusters, the platform offers a host of premium content in Hindi and other languages namely ‘Bandaa’, ‘Tarla’, ‘The Kashmir Files’, ‘Haddi’, ‘Mrs Undercover’, ‘Bob Biswas’, ‘Duranga’, ‘Rangbaaz’ and many more.

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