Zee5 Global reports 46% (YoY) increase in watch time for original content in the US

Zee5 Global has reported a 46% increase in watch time for original content over the last year and a 40% jump in viewer growth across original movies and web series in the US, said the OTT platform.

Zee5 Global further said that it also recently reported a 35% YoY increase in viewership over the year in the market.

After Hindi, the top two languages that grabbed eyeballs within original content were Telugu and Tamil, stated Zee5 Global.

Sirf Ek Bandaa Kaafi Hai and Maya Bazaar - For Sale respectively emerged as the most-watch movies and series in the last year, closely followed by titles like Tarla, Pitchers, The Kashmir Files: Unreported, Aha Naa Pellanta, Mrs. Undercover, Lost, Vyavastha, United Kachche, Duranga, Rangbaaz: Darr Ki Rajneeti, and Ayali among others.

The platform said that the recently released thriller drama Abar Proloy not only became the most-watched Bengali Original in 2023 but also witnessed a 25% jump in consumption post its first week of release.

Archana Anand, Chief Business Officer, Zee5 Global, said, " We’re constantly looking to bring our viewers stories that highlight the best of South Asia, stories that not only entertain but also spark meaningful conversations and drive positive change. From Docu-series and biopics to thrillers and titles with strong social and cultural messages, we have been innovating to enhance our Original content library with newer formats and themes across languages. We’re thrilled to see how well this content is resonating across the linguistically diverse diaspora in the US.”

Info@BestMediaInfo.com