Tata Play Binge adds Hallmark Movies Now to its portfolio of OTT apps

Tata Play Binge has further expanded its global content portfolio by announcing its latest addition, Hallmark Movies Now - an American OTT platform known for its romances, comedies and thematic content around seasons and holidays. 

Hallmark Movies Now joined Tata Play Binge's portfolio of 25+ OTT apps.

Tata Play Binge will stream some of Hallmark Movies Now’s hit Hallmark films like ‘The Beach House’, ‘Love in Store’, 'Dater's Handbook’ starring Meghan Markle, along with some of the platform’s most beloved titles like ‘Fashionably Yours’, ‘Her Pen Pal’, ‘Caribbean Summer’, ‘The Secret Ingredient’ starring Chef Maneet Chauhan, and the fan-favourite series ‘When Calls the Heart’, among others.

Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “With each new OTT partner addition, Tata Play Binge presents an unparalleled selection that sets us apart from the rest. It has established itself as a vibrant destination where audiences can indulge in exceptional content from around the world, redefining their streaming experience. With its huge catalogue of Binge worthy content, we are certain Hallmark Movies Now will leave a mark on our viewers."

“We’re proud to partner with Tata Play Binge and further expand the presence of our widely beloved Hallmark movies and series in India,” said Francisco Gonzalez, SVP, International Distribution, Hallmark Media. “Subscribers are sure to enjoy the positive impact of Hallmark Movies Now’s signature brand of feel-good content.”

Hallmark Media is represented by Brandwith, a premier representative and distribution company in the Asia Pacific Region.

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