After over a 13 years stint at Nielsen, Dolly Jha is set to join BARC India (Broadcast Audience Research Council). Highly placed industry sources close to the development confirmed the news to BestMediaInfo.com.
Jha will be heading the product team of the measurement body as Chief Product Officer.
"Given her experience, she will be groomed for large responsibility," a source told BestMediaInfo.com.
She was the Managing Director at Nielsen India.
BestMediaInfo.com was the first to report about Jha stepping down as Managing Director of Nielsen last month.
Under her leadership, Nielsen India launched various solutions to bridge existing gaps in media measurement. Before this, she led the Consumer Insights and Innovation businesses for CPG at Nielsen.
Before joining Nielsen, Jha served at IMRB as Group Business Director. She also had experience of serving on the advertiser side when she led the Consumer Insights Business for ITC Foods.
Info@BestMediaInfo.com
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