Broadcast Audience Research Council (BARC) India has announced the appointment of Dolly Jha as its Chief of Product & Research.
Jha is a Postgraduate in Management from IRMA and has an experience of close to three decades across KANTAR, ITC Foods and Nielsen. She comes with experience across Consumer Research, Audience Measurement, Media Analytics, ROI Measurement and Innovation Research.
Prior to joining BARC India, she had been associated with Nielsen for 13 years where she has held multiple leadership roles. Her last role was as the Managing Director for Nielsen Media - India.
BestMediaInfo.com had earlier reported that Jha was set to join BARC India following her stepping down from the role of Managing Director at Nielsen India last month.
At Nielsen, she led large audience measurement mandates for multiple industry bodies. She has also steered the launch of various solutions in the digital measurement space in India.
Jha said, “I am excited to join BARC India as the Chief of Product and Research. BARC today runs the largest Audience Measurement system in the world. With all the experience behind me, I am looking forward to contributing to BARC by evolving the Measurement further to meet the growing needs of stakeholders.”
Nakul Chopra, CEO, BARC India, said, “It is indeed wonderful that Dolly will join the BARC Leadership Team. As the Chief of Product and Research – she will expectedly bring immense value to our eco-system, both from the perspective of working back from our output, to improve input quality and, over time in helping build value added services that will benefit all our subscribers. Both these vital functions are new capabilities that we seek to add to BARC – given her vast experience, I cannot think of a leader more suited to this role. In her stint at Nielsen, Dolly has already deep exposure and understanding of what BARC does – I am confident that this will augur for an extremely fulfilling partnership. I warmly welcome her and look forward to working closely with her.”