IPL 2023: Star Sports collaborates with Airtel 5G Plus to launch 'Airtel 5G Plus Ultimate Fan' initiative

Star Sports has collaborated with Airtel 5G Plus for IPL 2023 to launch an initiative on Cricket Live called ‘Airtel 5G Plus Ultimate Fan’.

This initiative enables an interaction between virtual avatars of cricket fans and legends of the game in the Star Sports studio during the Cricket Live show. The association drives large awareness and adoption of Airtel’s 5G technology.

The ‘Airtel 5G Plus Ultimate Fan’ eliminates the need to be physically present in the same studio as the experts during ‘Cricket Live’, and fans can be beamed from any location in real-time.

The engagement, part of Star Sports’ constant efforts to bring fans closer to their favourite teams and players, is powered by Airtel 5G Plus.

“For us at Star Sports, the sports fan has always been at the core of all our innovations. By collaborating with Airtel 5G Plus, we have been able to deliver a delightful experience for several fans, while creating a disruption that has never been seen before on Indian television. Our commitment to innovate and leverage it to drive unparalleled impact for brands will always be unrelenting,” said Ajit Varghese, Head of Network – Ad Sales, Disney Star.

“We at Airtel are focused on bringing the latest technology and impactful innovations to our customers. Airtel 5G plus launch has led the way for a new generation of wireless technology, that powers many emerging use cases – virtual reality in sports being one of them. Partnering with Star Sports and EssenceMediacom, we have brought alive this path-breaking VR innovation at one of the largest customer stages – the Tata IPL.  Our cricket fans will see the next generation of immersive experience in sports, live on their TV screens,” said Shashwat Sharma – Director Consumer Business, Bharti Airtel.

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