YouTube has raced ahead of Google to top YouGov’s 2022 Best Brand Rankings in India.
The video platform has recorded an increase of 2.5 to its year-on-year brand health score.
YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to urban Indians. The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health that indicates how well a brand is delivering against its brand promise on key attributes and is calculated by taking the average of the Impression, Quality, Value, Satisfaction, Recommend and Reputation scores collected in BrandIndex.
In the rankings, Google moves down one spot to second (with a score of 54.9), and WhatsApp moves up to third (53.9) with a considerable increase in its year-on-year score.
E-commerce giant Amazon moved down one spot to fourth, but its video-on demand platform Amazon Prime moved out of the list this year. Flipkart enhanced its brand perception over the past year but moved down three places in the 2022 rankings - to ninth (40.8).
Many new brands came up in the top ten this year. Amul is fifth in the list of 2022 Best Brands, with a score of 49.5. Tanishq follows in sixth (42.2), Cadbury Dairy Milk is seventh (41.3) and Dettol Disinfectant is eighth (40.9). Zomato rounds up the top ten in tenth (40.0).
The rankings also show the brands that have improved the most over the past 12 months. Air India is the most improved brand of the year, with a change in score of +7.1.
Telegram is the second-best mover with a change in score of +5.2, along with other social media platforms such as Instagram (change in score +3.9) and WhatsApp (+3.5).
Smartphone brands like Realme (+4.0) and global electronics company Apple (+3.4) also appear in the list of improvers.
Myntra (+3.3), Booking.com (3.0), Tata Motors (+2.8) and Flipkart (+2.7) are other brands to appear in India’s 2022 top ten Improvers list.