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Kangana Ranaut’s Lock Upp ‘crosses 200 million views on OTT’

The reality show, as per MX Player and AltBalaji’s claims, had crossed 15 million views in just 48 hours, followed by 100 million views in 19 days of its launch

Actor Kangana Ranaut’s ‘Lock Upp: Badass Jail, Atyachaari Khel’ show has crossed 200 million views becoming one of the most highly-watched reality shows in the OTT space, as per the claims by the platforms running it.

The platforms had earlier stated that the show had crossed 15 million views in just 48 hours, followed by 100 million views in 19 days of its launch. Lock Upp is streaming on MX Player and ALTBalaji.

Some of the other claims made by the platform regarding the show are:

  • Lockupp is doing 3x engagement of any other Reality TV Show ever streamed on MX Player.
  • Lockupp has become the most interactive show on MX Player with 53 million+ likes and 6 million+ comments.
  • Munawar Faruqui is the most mentioned contestant in the comment section. He's been mentioned more than 1 lakh times. A 30% spike is being seen in the number of comments and likes when Karan Kundra enters into the Lock Upp.
  • Female users are contributing 113% higher engagement per user than a male user.
  • 25% of the total watch time contribution is during midnight (11 pm -1 am). Metro users have 23% higher engagement per user than non-metro users.
  • The show has PAN India appeal, users are watching for more than 1.5 hours from cities such as Delhi, Hyderabad, Mumbai, Bengaluru, Dehradun, and Surat.
  • Kangana Ranaut is the most appealing show host compared to any other host for a reality show as per user comments received.

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