GEC Watch: Zee TV jumps to No. 2 in U+R

In Week 37 of 2017 (September 9-15), Zee TV has replaced Star Bharat at No. 2 position in U+R markets. According to the latest data released by BARC India, Star Plus and Zee Anmol retained top positions in Urban and Rural markets, respectively.

Kaun Banega Crorepati continued to be No. 1 show in the Urban market while it entered the top-5 shows list at No. 3 in U+R markets.

Top channels in U+R markets

As per select BARC India data for Week 37 (September 9-15) of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol remained on the top position in the combined markets despite sharp decline in its viewership. The channel recorded gross viewership of 672.253 million (last week 819.438 million) Impressions. Zee TV jumped to No. 3 position with 632.973 million (last week 625.640 million) Impressions. Star Bharat slipped to No. 3 spot with 607.820 million (last week 669.588 million) Impressions. Star Plus remained at No. 4 with 587.286 million (last week 581.618 million) Impressions. Colors retained No. 5 position with 544.690 million (last week 560.456 million) Impressions. Sony Pal was at No. 6 with 527.814 million (last week 496.335 million) Impressions. Sony Entertainment Television was at No. 7 with improved viewership this week. The channel garnered 522.791 million (last week 491.965 million) Impressions. Rishtey stayed at No. 8 this week with 404.107 million (last week 438.215 million) Impressions. Sony SAB continued to be at No. 9 with 378.796 million (last week 383.079 million) Impressions. Star Utsav was at 10 with 267.858 million (last week 290.273 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s Kumkum Bhagya topped the chart with 12.326 million (last week 10.981 million) Impressions. The channel’s spin off fiction Kundali Bhagya jumped to No. 2 position with 10.940 million (last week 10.140 million). Kaun Banega Crorepati on Sony Entertainment Television entered the top-5 chart at No. 3 position with 10.050 million Impressions. Zee TV’s Sa re ga ma pa little champs was also the new entrant in the top-5 shows list in U+R markets with 9.280 million Impressions. Colors’ Fear Factor: Khatron Ke Khiladi was at No. 5 with 8.889 million (last week 9.951 million) Impressions.

Top channels in Urban markets

Star Plus retained its leadership spot garnering 409.111 million (last week 394.852 million) Impressions. Sony Entertainment Television rose to No. 2 on the back of KBC and the channel garnered 396.037 million Impressions (last week 364.056 million). Zee TV came up to No. 3 position with 383.840 million (last week 370.015 million) Impressions. Colors fell to No. 4 position in Urban market, clocking 374.853 million (last week 384.353 million) Impressions. Sony SAB climbed up to No. 5 with 278.795 million (last week 273.684 million) Impressions. Star Bharat slipped to No. 6 with 277.765 million (last week 291.353 million) Impressions. &TV climbed up to No. 7 with loss of numbers, garnering 167.123 million (last week 162.519 million) Impressions. Sony Pal came in next at No. 8 with 158.482 million (last week 148.479 million) Impressions. Zee Anmol slipped to the No. 9 spot with 151.173 million (last week 172.171 million) Impressions. Rishtey trailed at No. 10 with 107.976 million (last week 113.500 million) Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Kaun Banega Crorepati on Sony stayed put at the top spot clocking 7.693 million (last week 6.798 million) Impressions. Zee TV’s Kumkum Bhagya climbed to second position with 7.176 million (last week 6.399 million) Impressions. Colors’ Fear Factor: Khatron Ke Khiladi followed next on No. 3 with 6.667 million (last week 6.700 million) Impressions. Zee TV’s Sa Re Ga Ma Pa has ranked fourth in the top shows’ list at No. 4 with 6.333 million (last week 6.011 million) Impressions, while SAB’s Taarak Mehta Ka Ooltah Chashmah grabbed No. 4 position with 6.326 million (last week 6.129 million) Impressions.

Top channels in Rural markets

Zee Anmol held on to the top spot with 521.080 million (last week 647.267 million) Impressions. Sony Pal came back to its No. 2 position garnering 369.332 million (last week 347.856 million) Impressions. Star Bharat slipped to No. 3 in the rural markets recording 330.055 million (last week 378.234 million) Impressions. Rishtey slipped to No. 4 in rural markets with 296.130 million (last week 324.715 million) Impressions. Zee TV was at No. 5 with 249.133 million (last week 255.624 million) Impressions. Star Utsav stayed put at No. 6 with 201.697 million (last week 221.261 million) Impressions. Star Plus climbed up to No. 7 with 178.174 million (last week 186.764 million) Impressions. Colors too slipped one position to No. 8 with 169.836 million (last week 176.103 million) Impressions. Big Magic was No. 9 with 139.363 million (last week 161.225 million) Impressions, while Sony Entertainment Television followed at No. 10 with 126.753 million Impressions.

Top programmes in Rural markets

Zee Anmol’s Jamai Raja was the most watched programme in the rural markets garnering 5.916 million (last week 8.748 million) Impressions. Sony Pal’s Baalveer and Taarak Mehta Ka Ooltah Chashmah stood next at No. 2 and 3, garnering 5.776 million (last week 5.715 million) Impressions and 5.559 million Impressions, respectively. Zee TV’s Kumkum Bhagya and its spin off show Kundali Bhagya grabbed No. 4 and 5 with 5.151 million Impressions and 4.700 million Impressions, respectively.

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