TAM

IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM

22% rise in brands, 8% jump in ad volumes for IPL 2025: TAM

Programmatic ads rule, Amazon tops advertiser charts: TAM AdEx India

Real estate leads radio ad volumes with a 15% share: TAM AdEx report

HUL leads with 16% ad volume share, Reckitt dominates top 10 on TV in 2024

Reckitt dominates TV ad space with 5 brands in top 10 for Jan-Sep 2024: TAM

Festive ad volume on TV, print drop; radio and digital witness uptick

Auto brands’ TV ad volumes drop 14%, while print & digital surge by 25% & 55% in H1 2024

FMCG ad volumes decrease by 6% on TV and print in H1 2024: TAM AdEx

Industry worried over 9% drop in TV ad volume in first week of festive season