TAM
Festive ad volume on TV, print drop; radio and digital witness uptick
FMCG ad volumes decrease by 6% on TV and print in H1 2024: TAM AdEx
Industry worried over 9% drop in TV ad volume in first week of festive season
News channels dominate as top choice for BFSI advertisers on TV in H1 2024: TAM
Display ads dominate with 78% share of digital ad impressions in H1 2024: TAM
Education sector leads print advertising in H1 2024 with 19% share of ad space: TAM Adex
Radio ad volumes spike by 3% in Jan-June 2024, compared to Jan-Jun 2023: TAM AdEx
Shashi Shekhar Vempati returns to BARC Board as independent member