survey

Only 11% global brands believe their current agency model is fit for future needs: Survey

34% stay updated on festive offers via social media ads, 32% by word of mouth: Survey

Indian shoppers to boost their spending by 14% YoY this festive season: Disney+ Hotstar survey

Password sharing crackdown by Netflix, Disney+Hotstar to boost their bottom line, say industry players

44% view TV news channels as most trusted source for latest updates, followed by social media: Axis My India July CSI Survey

Audio series emerge as preferred audio content format, account for 41% of total consumption: Pocket FM survey

OTT content doesn't influence smoking habits in India; peer pressure, stress are key drivers: Koan Advisory Group survey

95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey

63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey

57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey