survey

Indian shoppers to boost their spending by 14% YoY this festive season: Disney+ Hotstar survey

Password sharing crackdown by Netflix, Disney+Hotstar to boost their bottom line, say industry players

44% view TV news channels as most trusted source for latest updates, followed by social media: Axis My India July CSI Survey

Audio series emerge as preferred audio content format, account for 41% of total consumption: Pocket FM survey

OTT content doesn't influence smoking habits in India; peer pressure, stress are key drivers: Koan Advisory Group survey

95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey

63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey

57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey

58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey

1 in 3 consumers who shop online is buying new brands every month in F&B category: Smytten survey