survey

OTT content doesn't influence smoking habits in India; peer pressure, stress are key drivers: Koan Advisory Group survey

95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey

63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey

57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey

58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey

1 in 3 consumers who shop online is buying new brands every month in F&B; category: Smytten survey

IVM Podcasts survey reveals 60% of listeners take action after listening to an ad

Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey

Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey

58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey