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Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts
Zepto launches data insights subscription for consumer brands, ‘Zepto Atom’
Prime Video India to show ads from June 17; Ad-free upgrade costs Rs 129 extra
Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content
Maximizing revenue: Innovative strategies for streaming monetisation
Fighting fatigue with friction? Missing pieces of the Indian OTT aggregator puzzle
"Superficial" view of Pay TV: Industry leaders counter decline reports
Meta considers charging for ad-free Facebook and Instagram in the UK
aha appoints Umesh Kaipenchery as SVP and Head of Non-Subscription Revenue