retail

Advertisers cautious despite 10-12% festive boost: Amin Lakhani

Over half of Indian AI users call chatbots their ‘Good Friend’, finds Accenture survey

Reliance Retail acquires Kelvinator to strengthen appliance category

NxtQuantum places 70% of its marketing bets on traditional media for AI+ smartphone launch

SW Network extends creative partnership with Nexus Select Citywalk for fifth year

Indian consumers reconsider brand choices amid economic pressures

Curefoods acquires Krispy Kreme’s pan-India rights

From drawers to IPL: How India’s sock brands are betting big on ads and bigger on ambition

CAIT demands regulatory body for digital commerce

Deloitte partners with CleverTap to enhance customer engagement solutions for businesses