0

Performance Marketing

VDO Advertising
VDO.AI introduces interactive CTV ad format using remote-enabled controls
By BestMediaInfo Bureau
May 16, 2025 13:12 IST 2 Min read
Aniruddha Sinha Guest Times
Strategies for building and leading high-performing marketing teams
By BestMediaInfo Bureau
Apr 30, 2025 09:44 IST 3 Min read
Ashwin Padmanabhan Advertising
Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan
By Akansha Srivastava
Feb 24, 2025 10:39 IST 8 Min read
brand-v-performance-marketing Insights
Marketers should move away from binary view of brand versus performance marketing
By BestMediaInfo Bureau
Oct 25, 2024 09:44 IST 3 Min read
CTR In-depth
In-depth: Do click-through rates deserve the hype they get in the digital marketing world?
By Khushi Keswani
Oct 18, 2024 11:39 IST 6 Min read
DS-Group-Brand-Catapult Digital
DS Group’s Läderach India gives social media & performance marketing mandate to Brand Catapult
By BestMediaInfo Bureau
Oct 14, 2024 15:21 IST 1 Min read
Apple Marketing
Apple remains most valuable brand despite first brand value drop in 20+ years
By BestMediaInfo Bureau
Oct 11, 2024 09:55 IST 3 Min read
Interbrand-im Marketing
Global brands miss out on $3.5 trillion in value due to overfocus on short-term gains: Study
By BestMediaInfo Bureau
Oct 10, 2024 13:37 IST 3 Min read
Abhirup Datta Advertising
Dentsu India appoints Abhirup Datta as CEO of its Performance Media Solutions
By BestMediaInfo Bureau
Oct 08, 2024 13:00 IST 1 Min read
Hephzibah-Pathak Marketing
Brands shouldn’t focus solely on performance marketing at the bottom of the funnel: Hephzibah Pathak
By Akansha Srivastava
Aug 12, 2024 14:32 IST 3 Min read
1 2 ... Next