Performance Marketing

1702 Digital appoints Vishal Dhar as Vice President, Digital

WPP Media wins integrated media mandate for Leeford Healthcare

NICMAR appoints Tonic Worldwide as integrated digital marketing partner

Why brand building still matters in a performance-driven digital world

E-retail AdEx to surge 20–30% this festive season with Q-commerce driving momentum

Hashtag Orange to lead digital strategy for Aparna Venster and Okotech

Asia’s app economy sees 150% growth amid evolving marketing strategies

The fastest way to get customers online: How small businesses use PPC to win

VDO.AI introduces interactive CTV ad format using remote-enabled controls

Strategies for building and leading high-performing marketing teams