Madison World

Sam Balsara backs 60:40 brand–performance split amid waning faith in brand-building

Madison’s Lara Balsara warns bad products fail faster with good advertising

Yannick Bollore’s India visit fuels talk of Havas acquiring Madison World

Pricing consensus efforts fell short: Vikram Sakhuja of Madison

“Purely speculative”: Madison World on stake sale to Havas, Publicis

Publicis Groupe and Havas Network vie for majority stake in Madison World: Report

Reduce GST on TV Ads to 5%, align with print rates: Vikram Sakhuja and Chetan Borkar

Polycab launches multimedia OOH campaign in collaboration with MOMS

Madison Media Plus onboards Mimi Deb as COO

Rohin Desai returns to Madison World as Chief Client Officer