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Kantar

Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar Marketing
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
By BestMediaInfo Bureau
Jul 29, 2022 03:48 IST 3 Min read
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar's Soumya Mohanty Marketing
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar's Soumya Mohanty
By Sneha Kumari
Jul 18, 2022 04:58 IST 6 Min read
Hansa Research appoints Kantar's Sandeep Ranade as Executive VP & Quantitative Research Head Marketing
Hansa Research appoints Kantar's Sandeep Ranade as Executive VP & Quantitative Research Head
By BestMediaInfo Bureau
Jul 12, 2022 09:36 IST 2 Min read
All WPP agencies to remain shut for four days, beginning July 8 Advertising
All WPP agencies to remain shut for four days, beginning July 8
By BestMediaInfo Bureau
Jun 30, 2022 12:10 IST 1 Min read
Kantar launches FMCG OOH consumer panel in India Marketing
Kantar launches FMCG OOH consumer panel in India
By BestMediaInfo Bureau
Jun 28, 2022 11:31 IST 2 Min read
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar Advertising
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
By Sneha Kumari
Jun 27, 2022 02:49 IST 4 Min read
With a brand value of $947.1 billion, Apple is the world's most valuable brand: Kantar Marketing
With a brand value of $947.1 billion, Apple is the world's most valuable brand: Kantar
By BestMediaInfo Bureau
Jun 16, 2022 09:43 IST 7 Min read
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory's Rural Barometer Report Marketing
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory's Rural Barometer Report
By BestMediaInfo Bureau
Apr 07, 2022 15:02 IST 4 Min read
Kantar announces Link AI's availability on its market research platform Advertising
Kantar announces Link AI's availability on its market research platform
By BestMediaInfo Bureau
Jan 27, 2022 15:03 IST 2 Min read
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar Marketing
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
By Akanksha Nagar
Nov 26, 2021 10:03 IST 5 Min read
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