IRS

Exclusive: Cross-media focus, diversified funding at heart of IRS 2.0, says Vikram Sakhuja

Vikram Sakhuja elected MRUCI Chairman; Board clears IRS pilot in metro and two states

The IRS has vanished into media’s Bermuda Triangle. Can it ever return?

Is TAM India’s return to ratings business the end of the road for BARC India?

Innovation, youth and tier 2, 3 markets key for growth of print medium: DB Corp's Sanjay Joshi

IRS set to revive after a 4-year gap; MRUC to soon float RFP

Industry leaders press for IRS; say ABC not an alternative currency for print

Shashi Sinha and Shailesh Gupta to continue as Chairman and Vice-Chairman of MRUCI

In-depth: All it takes to make Indian Readership Survey more robust

IRS sample should be thrice of present size, says MRUC Chairman Pratap Pawar