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Why should advertisers care about being on FAST channels

Why should advertisers care about being on FAST channels

By Sakshi Sharma

Mar 15, 2024 04:02 IST logo

5 Min read

In-depth: Free sports streaming – A smart move or a long-term risk?

In-depth: Free sports streaming – A smart move or a long-term risk?

By Sakshi Sharma

Dec 07, 2023 10:44 IST logo

6 Min read

World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates

World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates

By Sakshi Sharma

Jun 12, 2023 10:04 IST logo

5 Min read

Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments

Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments

By BestMediaInfo Bureau

Jun 09, 2023 15:18 IST logo

5 Min read

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