data

From data to heart, how brands can win in a changing world

Only 6% of India's top websites implement cookie consent banners: Report

Meta AI enhances personalisation leveraging user data from Facebook and Instagram

DPDP Draft Rules: How marketers will navigate consent and data erasure

Draft DPDP Rules propose parental consent for processing children's data

We allocate 60-70% of adex in reaching out to new customers: FNP CMO Avi Kumar

OpenAI debuts Sora, its AI text-to-video generation tool

Clean your data or die by data: Kunal Aman of SAS tells marketers

Omnichannel marketing strategies: Insights from Nestle and VIDA at MMA's Data Unplugged

‘Data reflex, not just collection’: Marketers and publishers talk effective data usage