CSI Survey
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
OTT penetration at 27% in India, Hotstar the preferred choice for majority of viewers: Axis My India, CSI Survey