Creators

Snapchat bets it all on Gen Z, but can advertisers afford to do the same?

Why GCPL’s in-house media push signals a shift for brands and agencies

Bajaj Auto’s new campaign for Pulsar is not selling bikes but something else

YouTube eases profanity policy, allowing swearing in first 7 seconds of monetised videos

Meta cracks down on unoriginal content to protect Facebook creators

NDTV India to host Creators Manch, bringing together storytellers across generations

Agencies sell brands well, just not themselves, says Marcel’s Youri Guerassimov

LinkedIn expands BrandLink to boost B2B video ads with creator content

Short ads, subtle integrations? Here’s how YouTube’s ‘Jump Ahead’ feature sparks a creative reckoning

YouTube is primarily being watched on TVs, reveals YouTube CEO