Creators

Amazon’s creator army now powers 2 crore shopping decisions; here’s how it really works

Snitch steps up offline growth, targets 100 stores by December; AdEx hits Rs 5 cr monthly

Creativefuel acquires Recommendation Community and Music Community

Snapchat bets it all on Gen Z, but can advertisers afford to do the same?

Why GCPL’s in-house media push signals a shift for brands and agencies

Bajaj Auto’s new campaign for Pulsar is not selling bikes but something else

YouTube eases profanity policy, allowing swearing in first 7 seconds of monetised videos

Meta cracks down on unoriginal content to protect Facebook creators

NDTV India to host Creators Manch, bringing together storytellers across generations

Agencies sell brands well, just not themselves, says Marcel’s Youri Guerassimov