consumers

India’s beauty and personal care market to hit $40 billion, led by Gen Z and e-commerce

Sonata’s latest film follows the pace and pressure of young ambition

How AI, creators and trust are transforming brand–consumer relationships in 2026

Eggs safe for consumption, cancer risk allegations misleading, FSSAI states

Online purchases in India rise 14.6% as Black Friday sees record engagement

Natural Diamond Council names Amber Pepper as CEO

How AI assistants are reshaping brand discovery for consumers

Swiggy broadens Crew services for travel, lifestyle and everyday tasks

Dish TV and Amazon Prime collaborate to expand streaming and shopping access

From fake shaadi to content IPs: Inside the brands’ baraat this wedding season