consumer journey

How marketers are navigating complexities of decoding consumers' digital footprints

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi

In-depth: How India's top marketers are solving attribution-related challenges

How important is conversational insights-first strategy for business growth

How to lead multichannel marketing through changing times

How has the consumer changed in a post-Covid world?