celebrity endorsement

Maybelline New York appoints Kiara Advani as brand ambassador for India

Red Chief appoints Ayushmann Khurrana as brand ambassador

WickedGüd teams up with Shilpa Shetty to unpack the noodle debate

Pankaj Tripathi joins Hyundai Motor India as brand ambassador

In-depth: IPL or general elections? A tough choice for advertisers

What's driving brands' growing preference for cricketers over Bollywood celebrities?

Kartik Aaryan turns down pan-masala ad worth Rs 9 crore

How brands should tread the celebrity endorsement path

Mr Deol, who said it's not fair selling fairness? It's marketing!