brands

WPP Media’s Premjeet Sodhi flags “measurement framework” as missing link in brand effectiveness efforts

Brands are taking creative control back. What happens to agencies’ seat at the table?

‘Eggoz’ scrambles for trust; independent lab test finds cancer-linked trace

Brands take research into their own hands, yet the picture is far from simple

Marico’s digital brands cross Rs 1,000 crore ARR as profitability targets sharpen

What brands must relearn as India’s consumer economy resets for 2030

As Delhi chokes, brands juggle demand and ethics in pollution season

Super 7 ad of the week: Recent campaigns illustrating creativity in India

From fake shaadi to content IPs: Inside the brands’ baraat this wedding season

Shakti Upadhyay joins Bajaj Auto as Vice President, Brands