brand strategy

Shaadi Season 2025: Rs 6.5 lakh crore wedding economy drives 12–15% surge in ad spends

DDB Mudra Group and WARC to host Portfolio Evening: Strategy Edition in Mumbai

FCB Ulka names Manisha Sain as National Planning Director

Shilpi Kapoor joins BharatPe as Head of Marketing

Sindhuu Govindarajan joins Tata Consumer Products as Vice President, Marketing

UNIBIC Foods appoints Ajay Bathija as Chief Executive Officer

Sunainika Singh joins Coca-Cola as Senior Marketing Director, Nutrition Category

Ananta Quest appoints Viral Oza and Aditya Save as Co-Founders

MullenLowe Lintas is rewriting the full-service story; Can it revive the model?

Shakti Upadhyay joins Bajaj Auto as Vice President, Brands