brand strategy

MullenLowe Lintas is rewriting the full-service story; Can it revive the model?

Shakti Upadhyay joins Bajaj Auto as Vice President, Brands

Ipsos introduces PRS IN VIVO pack testing solutions in India

Prashant Awasthi joins Kisna by H.K. Jewels as Chief Marketing Officer

Prasann Shrivastava takes over as Group CMDO at ASK Asset and Wealth Management

Emami promotes Kaushik V as VP Marketing

Huda Kattan regains full ownership of Huda Beauty

Glad U Came announces key leadership appointments

Hakuhodo India sheds its 'Japanese-only' image, aims for wider playbook

Arijit Sengupta becomes Chief Marketing Officer at Zydus Wellness