AVOD
ZEE5 bets big on family and regional content to carve niche in crowded OTT space
Content surrounding TV shows at the centre of Zee5’s AVoD gameplan
The future of content consumption in a cross-platform borderless media ecosystem
Rs 4,500 crore of total TV ad revenue went to addressable advertising services in 2023: GroupM
In-depth: Amid India's booming AVOD landscape, what's on the horizon for SVOD?