AI
Role redefined? Industry leaders call for a reset on the term ‘media agency’
Google’s AI search policy leaves publishers in a bind, court papers show
VerSe Innovation lays off 350 employees in AI-driven restructuring move
Microsoft Advertising to shut down Xandr DSP, shifts focus to AI-driven ad solutions
Flam raises $14 million to expand global operations and develop GenAI tools
Experiments, pricing power, and AI to drive marketing measurement in 2025