advertising
Snapchat lights up billboards, urging brands to rethink Gen Z reach
Will the Sardaar Ji 3 controversy hit Diljit Dosanjh’s brand value?
DoubleVerify detects ShadowBot scheme spoofing 35 million mobile devices
Digital black hole: MFA sites are quietly eating away 30% of India’s programmatic ad spends
CTV is booming, but most brands don’t know how to use it right: MiQ
JioHotstar, Sony Sports set sights on ad windfall from India-England series
Celebrity endorsements decline during IPL 18, film actors continue to lead