advertisers

In-depth: IPL or general elections? A tough choice for advertisers

In-depth: How M&E industry will benefit from Reliance-Disney merger

Google upgrades performance max with Gemini AI model

Why should advertisers care about being on FAST channels

Advertisers' confidence returns in cinema advertising; to grow in double-digits in 2024

Why advertisers are pushing for shifting from NCCS to ISEC

On-ground IPL sponsorship consistently growing by 15%-20%: GroupM's Vinit Karnik

IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese

The ability to attribute outcomes is what fuels further investment in digital channels: GroupM's Maps

Advertising by most categories grew in double-digits in Q3 at DB Corp: Girish Agarwal