ad budget

union-budget-2025

Ad industry pins hope on union budget 2025 to spark consumption surge

By Vishesh Sharma

Jan 28, 2025 12:41 IST logo

5 Min read

Maruti Suzuki celebrates six years of Arena with Rs 18 crore ad blitzkrieg

Maruti Suzuki celebrates six years of Arena with Rs 18 crore ad blitzkrieg

By Shreya Negi

Sep 21, 2023 10:36 IST logo

4 Min read

With big spends, brands expect mega returns from IPL 2023

With big spends, brands expect mega returns from IPL 2023

By Shreya Negi

Apr 10, 2023 10:10 IST logo

10 Min read

Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark's Saakshi V Menon

Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark's Saakshi V Menon

By Shreya Negi

Mar 20, 2023 10:28 IST logo

5 Min read

Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna

Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna

By Shreya Negi

Nov 28, 2022 09:40 IST logo

7 Min read