Abraham Thomas
Subdued festivities coinciding with World Cup for news channels; radio sees upswing
Radio players expect to rake in 35-40% of annual revenue during festive season 2023
Radio channels demanding advertisers to return to pre-Covid ad rates
Digital audio to form an integral part of our revenue stream in 2 years: Abraham Thomas of BIG FM
We are no longer only radio but multimedia content creators, says Radio City CEO Abraham Thomas