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Special
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Print innovations: Packing a punch on a page – from sound to vibrations, aroma…
Dec 09, 2014 12:01 IST
8 Min read
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The big picture: Can brands score a goal at the Football World Cup?
Jun 12, 2014 12:55 IST
11 Min read
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How the humble dahi became a multi-crore brand game with product variants
Jun 10, 2014 10:39 IST
10 Min read
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Brands hop on to election gravy train urging the youth to get “inked”
May 05, 2014 12:15 IST
8 Min read
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Riding piggy back: In-film branding evolves to brand integration in storyline
Jan 21, 2014 12:21 IST
10 Min read
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You see, you share. They gain. Welcome to the world of Viral Marketing
Dec 11, 2013 07:28 IST
9 Min read
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Keeping up in the 'Oats' race: it is all about finding the right positioning
Oct 30, 2013 12:37 IST
11 Min read