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Print innovations: Packing a punch on a page – from sound to vibrations, aroma…
The big picture: Can brands score a goal at the Football World Cup?
How the humble dahi became a multi-crore brand game with product variants
Brands hop on to election gravy train urging the youth to get “inked”
Riding piggy back: In-film branding evolves to brand integration in storyline
You see, you share. They gain. Welcome to the world of Viral Marketing
Keeping up in the 'Oats' race: it is all about finding the right positioning