In-depth

In-depth: Is the premium justified on the HD universe?

In-depth: News genre – building brands and advertising categories

In-depth: When brands go for pot-shot advertising

In-depth: Influencer marketing — doing it right

In-depth: Web series, original programmes and the new-age digital audience

In-depth: Will ad campaigns in men's innerwear category come of age?

In-depth: Are music channels a profitable song to sing?

In-depth: Will Sunil Grover's exit hurt The Kapil Sharma Show beyond repair?

In-depth: The implications of BARC's new universe for the television industry