In-depth

In-depth: Jewellery brands to increase ad spends by 30% this festive season

In-depth: FMCG booster dose for India's adex; sectoral ad spend to be 15% more than pre-Covid level

In-depth: How more women-centric ads will benefit automobile sector

In-depth: Friends forever—How brands can leverage each other's strengths

In-depth: Has IPL become an overcrowded Kumbh for brands? 

In-depth: Does #BoycottBrand affect a brand's life?

In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

In-depth: Vodafone Idea's unified brand identity 'Vi' — appealing or appalling?

In-depth: The rise of platforms connecting celebrities and fans