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In-depth
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In-depth: Adspend shrinks on TV — and recovery isn't going to be easy at all
Jan 23, 2020 10:36 IST
3 Min read
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In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
Dec 17, 2019 11:11 IST
5 Min read
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In-depth: Is OTT advertising suffering in the absence of third-party measurement?
Dec 09, 2019 11:01 IST
4 Min read
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In-depth: What do brand custodians bring to table as brand ambassadors?
Nov 04, 2019 10:35 IST
6 Min read
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In-depth: Is performance pressure taking a toll on digital creativity?
Oct 30, 2019 10:36 IST
5 Min read
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In-depth: Is the concept of virality for marketers dead on Facebook?
Oct 24, 2019 11:51 IST
7 Min read
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In-depth: Six months after NTO, niche broadcasters see at least 25% fall in ad revenue
Sep 25, 2019 12:06 IST
6 Min read
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In-depth: Auto ad spend continue to grow despite sectoral slowdown
Sep 16, 2019 11:33 IST
3 Min read