Guest Times

Once upon a marketeer

As AI disrupts the web economy, can publishers and brands take back control?

10 strategic design principles for launching a DTC brand in India

Disrupt or be ignored: Why ad filmmaking in India needs a creative reset

Beyond banners and interstitials: Building the next generation of mobile ad experiences

From billboards to boss levels: Brand integration in the gaming world

How digital-first food brands are redefining customer experience

Cannes diaries: Pallavi Chakravarti on why nothing beats your first time at the Palais

Cannes Diaries: Pallavi Chakravarti skewers jargon that hijacks Cannes Lions conversations

Cannes Diaries: Pallavi Chakravarti on bold brand work that sells—not saves the world