JioCinema teases launch of ad-free subscription plan on April 25

Delhi: JioCinema has dropped hints about an upcoming 'ad-free' subscription plan set to debut on April 25.
The teaser for this new offering appeared on April 21 on the platform's social media accounts.

In the teaser, the OTT platform suggested that the new plan will enable 4K streaming, with the possibility of including downloads as part of the package.

Entertainment hai, taxi ki 4th seat nahi, joh compromise karoge.

A new plan. Coming April 25th.#JioCinema pic.twitter.com/mpopGNvsYJ

— JioCinema (@JioCinema) April 22, 2024

Although specific details of the new subscription plan remain undisclosed, the teaser whimsically suggests that 'change is constant, but your plan doesn't have to be.'

Change is constant, but your plan doesn't have to be 😉

A new plan. Coming April 25th.#JioCinema pic.twitter.com/aJ4FtsBl7J

— JioCinema (@JioCinema) April 21, 2024

JioCinema's initiative comes as consumers increasingly seek out ad-free streaming experiences.

Currently, the JioCinema subscription plan is priced at Rs 999 per year in the app, with the option to purchase a monthly plan for Rs 99 via the web.

In 2023, Reliance-backed Viacom18 secured the digital rights for the tournament for Rs 23,758 crore for five years. The move disrupted the digital streaming landscape by offering IPL matches for free on JioCinema, previously behind a paywall on Hotstar.

This strategy helped JioCinema garner 449 million viewers and over 17 billion views during the last IPL season.

According to PWC's Global Entertainment and Media Outlook 2023–2027 report, the SVOD sector, which has been driving the streaming boom over the past decade, is expected to continue dominating global OTT revenue. The SVOD sector is projected to expand at a CAGR of 13.0% to reach $2.6 billion in India by 2027.