Marketing

ITC scales FMCG play with 100 new launches, consumer spend touches Rs 34,000 crore

Kulp.AI appoints Team Pumpkin to manage performance marketing mandate

MS Dhoni files trademark for ‘Captain Cool’ to strengthen personal brand

HUL moves 40% of ad spends to digital, strengthens tech-led consumer strategy

Sterlite Electric appoints Namrata Mehra to lead Brand, Marketing across group companies

VML India CCO Mukund Olety moves to WPP’s Coca-Cola creative leadership team in Europe

Trump halts trade talks with Canada over digital tax, threatens tariffs

Talent Tracker: Key leadership moves across sectors this week

Panasonic to exit refrigerator, washing machine segments in India

Fundamental analysis of IREDA