Marketing

Goafest 2025 kicks off with record entries, new format, global energy

Integral Ad Science flags rising ad fraud, highlights role of optimisation

DTC plans image makeover with digital marketing, brand collaborations

Jagannath Puri Rath Yatra 2025 becomes Rs 200 crore ad playground

Miraggio raises Rs 55 crore in Series A funding led by RPSG Capital Ventures and Client Associates

Criteo data shows post-pandemic travel boom led by APAC

PR Professionals gets digital media mandate for Bihar State Food & Civil Supplies Corporation

Reckitt appoints Gautam Rishi as Marketing Director, Hygiene, South Asia

Amazon Fashion rebrands Gen Z Storefront to ‘Serve’

Rasna acquires beverage brand Jumpin for Rs 350 crore